SEO (Search Engine Optimization) is one of the best marketing strategies apart from having a mobile/online ordering system for a restaurant in 2021. Restaurant SEO can be considered optimizing your restaurant’s website, social media, and overall digital presence by adding relevant content to your website like recipes and blog posts, engaging with your customers on your social media, and making sure information about your restaurant is consistent such as your address and phone number on local listings so that Google knows you are relevant. All you need to know are the basics to help you get started.
Would you like to get more customers to your restaurant by simply boosting your rankings on Google with SEO? This is a rhetorical question. With 60% of consumers searching for cafes and local restaurants online, it imperative that you optimize your restaurant SEO strategy. Since 75% of clicks go to the first page of a Google search result, it is imperative as a restaurant that you are on the first page, as potential customers are looking for convenience above all else when they are hungry and trying to find a place to eat.
An example of a niche-specific keyword grouping for a restaurant would be “Vegan Restaurant” or “Thai Restaurant in Toronto”. By being niche-specific you are narrowing down your targeting to your restaurant’s niche and will likely face less competition. Sometimes niche-specific targeting can be tricky for example if you have a Thai Restaurant in Toronto do you use niche-specific keywords such as “Thai Restaurant in Toronto” or “Asian Restaurant in Toronto”? The “Asian Restaurant in Toronto” might have more competition but the best course of action to determine what niche-specific keywords you should use for your restaurant is to simply look at sites like Yelp, OpenTable, and Foursquare to see the categories and criteria they use for your area. Or simply use the Google search result suggestions as shown below with an example of a niche-specific keyword search included.
After 6 months with Busyz, this toronto company is doing better than ever thanks to SEO.
Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay-per-click advertising), which are populated via an auction system, organic search results are based on relevance to the user’s search query, links and domain authority and other organic ranking factors.
Organic search refers to the search results of a search engine that cannot be influenced by paid advertising. Organic search results are ranked according to their relevance to the search term. Organic search results therefore do not include adverts, but can include search snippets such as maps, images.
We help you make more sales by ranking your business in the search results of Google on page one within 90 days or we will provide a 100% refund, no questions asked!
If you’re not one of the first results, you’re losing traffic to your competition.
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