90% of home buyers start their home search on Google. Are you making an impression? Busyz helps top agents and brokers stand out from the pack with proven real estate Search Engine Optimization (SEO) strategies.
And chances are—that’s how you found us. Achieve sustainable success for your already powerful online platform with REW’s first-class real estate SEO services.
SEO for real estate is a way to optimize your online content to attract people through organic search results, as opposed to paid online advertising, like Google Ads. Content that you can optimize for search engines include content on your website, social media platforms, and mobile apps. In the early days of SEO, optimizing your content meant putting a great focus on keywords and links as the main way to rank. Now, however, creating an all-around good user experience that helps meet your user’s needs is the most important.
Keep in mind that SEO is a long-term strategy and you should not expect to see results overnight. Instead, you can look at real estate SEO as a way to implement your business goals, now and in the future. Many companies pour their SEO efforts into ranking on Google and there is no surprise there with Google dominating 88.83% of the US search market share in April 2021, according to Statscounter GlobalStats. But keep in mind that Google is not the only search engine worth optimizing for. Microsoft Bing and Yahoo are both well-known search engines with 5.47% and 3% market share, respectively. Although these other search engines boast less traffic than Google, the advantage is that there is less competition, meaning you have a greater chance at ranking on Bing and Yahoo.
As more and more realtors invest in SEO, being visible online is critical to the success of a real estate business. Here are just a few reasons why you need to start building your SEO program.
The main benefit of a strong SEO strategy that includes quality content is that it can improve your incoming traffic. Not only does it increase your traffic, but if you are publishing relevant content and keywords, you are also attracting more of the right audience with greater chances of becoming clients. With the right conversion points in place, you can turn this traffic into new revenue.
In addition, quality SEO content establishes your business as a go-to source of knowledge, which builds trust with your audience. Each time someone reads your content and gains value from it, they are interacting positively with your brand, thereby increasing brand awareness. And better brand awareness further increases the conversion rate.
Another added benefit that might not be as obvious is that SEO also offers a form of brand protection, as you can better control how your brand is represented online. An example of how SEO can protect your brand is if you are participating in an affiliate program. These programs are a tried-and-true way to increase revenue, however, you should be careful not to let affiliates dominate traffic to your brand keywords, as you have little control over how affiliates are representing your brand.
A good real estate SEO program does not stand alone but rather is an integrated part of your marketing and sales funnel. SEO, therefore, creates new points of entry for new leads to enter the funnel by guiding users directly to conversion points on your website. The types of conversion points you can use include contact forms, newsletters, and local data driven market research that helps you understand the needs of your potential clients.
As with any lead generation strategy, tailoring your content to fit the needs of specific target audiences will improve your success. For example, users looking to purchase or lease properties have different wants and needs from users looking to sell their properties. To attract both of these important target audiences, be sure to tailor your SEO program to cater to buyers and sellers.
After 6 months with Busyz, this toronto company is doing better than ever thanks to SEO.
Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay-per-click advertising), which are populated via an auction system, organic search results are based on relevance to the user’s search query, links and domain authority and other organic ranking factors.
Organic search refers to the search results of a search engine that cannot be influenced by paid advertising. Organic search results are ranked according to their relevance to the search term. Organic search results therefore do not include adverts, but can include search snippets such as maps, images.
We help you make more sales by ranking your business in the search results of Google on page one within 90 days or we will provide a 100% refund, no questions asked!
If you’re not one of the first results, you’re losing traffic to your competition.
Busyz.com © 2021. All Rights Reserved