Every month, photographers who understand wedding photographer SEO show up on the first page of Google when hundreds (or thousands!) of potential clients search in your area. I want those clicks to go to you.
Search engine optimization is one of the most powerful marketing tools for wedding photographers to get found by more wedding clients. But you probably think it’s too technical. Too time consuming. Too confusing to figure out where to start.
What is SEO?
SEO stands for Search Engine Optimization, but the term is used more broadly to describe how a site presents itself to search engines. Search engines look for information on the web that matches the search terms and returns a list of links that match up with those terms. Imagine searching through a Word document, but in this instance, the whole internet is the Word document.
The hardest part of what search engines do is ranking that information. Of the millions of possible search results for a set of terms, which ones should the search engine return and in what order? When you type in “best chili recipes,” which one should come up first?
To figure this out, search engines use sophisticated algorithms to calculate how useful a particular web page is likely to be for that visitor. To put it differently, the returned search results are an estimate of how likely the specific links are what you seek. The process of adjusting your site to match up with these algorithms is called search engine optimization, or SEO.