Marketing is an essential part of boosting your dropshipping business and usually accounts for the biggest part of your budget. Its goal is to drive traffic to your website. That traffic can be divided into two categories: paid and organic. Paid traffic can be quite effective, as this is when you pay to advertise your product on sites such as Facebook, Google, YouTube, Tik Tok, etc. Organic traffic, however, is the ideal one because it means visits to your website aren't be driven by paid ads. A successful website can gain a lot of organic traffic through years of SEO and marketing. But it takes time and energy, especially for beginners, which is why I've seen many startup dropshippers pay for their traffic at first. There are many ways to advertise your product, including on search engines, social media platforms, etc. Take Facebook Ads as an example: You can set up a budget that's tailored to your needs and test it out. The budget can vary from $5 a week to 50,000 dollars a week, according to Facebook's Business Help Center website. For beginners, it can be risky to spend too much money on ads, as I've found those new to dropshipping usually don't have a clarified strategy or plan for advertising. This, in turn, can lead to low conversion rates. According to WebFX, an internet service provider, the average cost-per-click and cost-per-thousand-impressions to advertise on Facebook are $0.97 and $7.19, respectively. So, I suggest setting a low budget for ad spend in the beginning — about $1 to $2 per day. Then, you can test out what's working for you and go from there. This approach would add up to $30 to $60 a month (generally).