Did you know that Google’s search algorithm uses over 200 factors to rank websites?
That means there are hundreds of ways you can update your website to be more relevant for search queries. SEO is all about uncovering those factors and turning them into tactics to increase your school’s online visibility.
Creating SEO-friendly content is all about finding the right keywords and placing them in strategic areas. This practice shows search engines that each aspect of your content provides the information a query is looking for.
With a never-ending list of education keywords available, finding the phrases your target audience uses to research schools will require work. But considering the foundational role that keywords play in your SEO strategy, the time you spend on this step can generate a significant return.
Like the start of many new projects, the keyword research process begins with good old-fashioned brainstorming. Make a list of the phrases you think your prospects are searching, and use a tool like Moz Keyword Planner, pictured below, to assess their monthly search volume. The Keyword Suggestions menu in Moz can also help you find related phrases to grow your initial list.
What is SEO in education?
Search engine optimization (SEO) is the process of doing the right things on (and off) your school’s website so that the search engines decide that you are the best match for what a person is searching for.
After 6 months with Busyz, this toronto company is doing better than ever thanks to SEO.
Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay-per-click advertising), which are populated via an auction system, organic search results are based on relevance to the user’s search query, links and domain authority and other organic ranking factors.
Organic search refers to the search results of a search engine that cannot be influenced by paid advertising. Organic search results are ranked according to their relevance to the search term. Organic search results therefore do not include adverts, but can include search snippets such as maps, images.
We help you make more sales by ranking your business in the search results of Google on page one within 90 days or we will provide a 100% refund, no questions asked!
If you’re not one of the first results, you’re losing traffic to your competition.
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